Kieryn Wang is a cannabis marketer focused on harnessing digital communities and experiential activations to bring consumers and collaborators together. As the former marketing manager for Seattle-based Van der Pop, Wang shaped the brand's coveted feed and community, always working to break the stigma of woman-identifying cannabis consumers. Since then, Wang has established her own independent consultancy that brings an unapologetic, fresh take on old marketing concepts. She has worked closely with LEVO Oil, Kiskanu, Roam, Irisa, Marley Natural, Dope Magazine, Goodship, Foria, Stoner Girl Diary, High Times and many more. Through her PoC Cannabis Business Directory, Kieryn hopes to amplify PoC-owned businesses and support those most affected by the War on Drugs.
-Words she uses: fluent, digital media, strategy, community, analytics
-Words she doesn't: curate, guru, trend, influencer, big data